How much do you spend on Christmas?

I always seem to spend more than I should at Christmas. Every year I vow to reduce the amount I spend on Christmas presents but it just doesn't seem to happen. I have a number of gifts to buy for friends that I can't seem to stop doing. It's a hard thing to tell people that you'd like to stop exchanging gifts. And then when your friends have children, you end up buying gifts for the children too. So, the list gets longer and longer. Counting the number of friends and their children I come up with 11. At around $30 per friend and $20 per child, that's almost $300! And then there's family. My husband and I have agreed not to spend a lot on each other this year. But we have our 20 month old daughter. And then there is parents, siblings, nieces/nephews and in-laws. It's just too much $$ that gets spent for one day. At least I've committed to only spending cash, that we won't end up owing any debt as a result of this Christmas. That's a good step. Now if I could only figure out a way to reduce the number of gifts to give next year.